Media Releases

09 Aug 2019 -National Club Enerji and Karo Sambhav join forces to sensitise the ‘Reflex Generation’ of tomorrow

~ The two entities signed a Memorandum of Understanding (MoU) to take the message of resource conservation to Schools across India ~

#ClimateCrisis #ClimateChange #SwitchOff2SwitchOn #ThisIsTataPower #EwasteRecycleKaro #ReflexGeneration

‘Club Enerji’, Tata Power’s resource and energy conservation club has always propagated transformative solutions to sensitise and train India’s future citizens, the ‘Reflex Generation’, who have an ever-evolving mind-set and stay committed to resource conservation. Club Enerji recently signed an MoU with Karo Sambav – India’s leading producer responsibility organisation to create awareness on critical environmental issues and inspiring students to adopt preventive environmental strategies in their daily life. This joint effort is likely to reach over 1000 schools across India.

Through its own initiative ‘Club Enerji’ also aims to sensitise the community at large about water conservation which is the module of the program inspired by the hon’ble Prime Minister’s ‘Jal Shakti Abhiyan’, a time-bound, mission-mode water conservation campaign. Tata Power’s Club Enerji initiativepromotes micro-activism by re-defining the importance of responsible resource conservation. The collaboration with Karo Sambhav is aimed at amplifying the reach of its message of resource conservation.

“We believe that the value of conserving and protecting our ecology is not just the responsibility of adults but also of our future generation. We are extremely elated to associate with Karo Sambhav and hope to further our reach to create awareness of real-world problems and make the ‘Reflex Generation’ of tomorrow future-ready,” said Ms Shalini Singh, Chief-Corporate Communications & Sustainability, Tata Power.

“We are committed to achieving high environmental and social standards in e-waste management. Karo Sambhav School Programme is our flagship programme that deeply involves students with real-world problems over the course of three months. The programme has reached over 2000 schools across India since 2017. We are happy to collaborate with Club Enerji in our mission to make recycling a way of life,” said Mr. Pranshu Singhal, Founder & Director, Karo Sambhav.

Important Links :

Club Enerji
Club Enerji film on “Save Water “--
Club Enerji Green Community --
Video onI CAN Climate Change -

*India’s ‘Reflex Generation’:

The idea of environmental consideration has been transformed from pre-planned, momentous, typically very public, collective acts from committed individuals – marches, protests, petitions – towards a more mass movement based on individual choices and decisions made every day.  Such ‘micro-activism’ is no less effective, aggregating entire communities and demographic groups whose consideration the environment is defining their daily routines and home and at work. For such people, minimising environmental impact has become instinctive and natural; a reflex defining the decisions they make.

The impact of India’s ‘Reflex Generation’ is evident in the workplace; today, potential employees are basing their decisions on employers’ environmental credentials. According to Deloitte’s annual  Generation Y survey, 76% Indian millennials claimed to have chosen employers whose values matched their own; a finding supported by other research indicating young people’s preference for employers who demonstrate a “genuine commitment” to corporate social responsibility, the environment, and sustainability.

Another way individuals mark their inclination towards protecting the environment is by subtly but consistently purchasing green products. In fact, in a Deloitte study, 38 of respondents with a family monthly salary of Rs. 1 lakh or more were willing to pay 10% or more premiums for eco-friendly products.  Other research suggests that 95% seek out brands that display responsible behaviour.

Finally, today’s environmental guardians have adapted their lifestyles to imbibe the core philosophy of environmental consideration into their day-to-day lives. The interest in electric vehicles for daily use is another example of how India’s younger citizens are attempting to be more environmentally conscious on a regular basis.  Globally, 81% of consumers claim to be prepared to make ‘personal sacrifices’ to address social, environmental issues.  Such consideration reflects the ‘micro-activism’ at the heart of India’s ‘Reflex Generation’.

About Tata Power Club Enerji:

Tata Power Club Enerji (TPCE) is an Energy & Resource Conservation Club that focuses on bringing about a first-hand realization of the energy crisis and scarcity of natural resources in the country. With the increasing demand for energy, effective management and conservation of the same vehave become the need of the hour. Recognizing the immense value that schools and school children can bring to the initiative and taking due consideration of this urgent need, Tata Power started "Tata Power Club Enerji", to propagate efficient usage of energy and to educate the society on climate change issues in 2007. For more information kindly visit:

About Karo Sambhav:

Karo Sambhav (meaning ‘Make Possible’) is one of India's leading Producer Responsibility Organisation that helps manage e-waste better in India by putting accountability, transparency, and trust in the system. Karo Sambhav’s programmes have engaged 2000 Schools, 500 Bulk Consumers, 5000 Informal Sector workers in 50 cities across 29 States and 3 Union Territories. It has sensitised over 30 lakh individuals through 2300 workshops across stakeholders. It has over 100 e-waste drop-off points across the country and through its various interventions has collected over 5000 tons of e-waste for responsible recycling since 2017.

About Tata Power:

Tata Power is India’s largest integrated power company and, together with its subsidiaries & jointly controlled entities, has an installed capacity of 10857 MW. A pioneer in the field, it has a presence across the entire power value chain: Generation of renewable as well as conventional power including hydro and thermal energy; transmission & distribution, trading and coal & freight logistics. With renewable energy assets in solar and wind accounting for 22% of the company's portfolio, Tata Power is a leader in clean energy generation. In line with the company's view on sustainable and clean energy development, Tata Power is steering the transformation of utilities to integrated solutions by looking at new business growth in EV charging & storage, distributed generation & rooftops, microgrids and home automation & smart meters.

It has successful public-private partnerships in generation, transmission & distribution in India namely: ‘Tata Power Delhi Distribution Ltd.’ with Delhi Vidyut Board for distribution in North Delhi; 'Tata Power Ajmer Distribution Ltd.' with Ajmer Vidyut Vitran Nigam Ltd. for distribution in Ajmer; 'Powerlinks Transmission Ltd.' with Power Grid Corporation of India Ltd. for evacuation of Power from Tala hydro plant in Bhutan to Delhi; 'Maithon Power Ltd.' with Damodar Valley Corporation for a 1050 MW Mega Power Project at Jharkhand. Tata Power is serving more than 2.6 million distribution consumers in India and has developed the country’s first 4000 MW Ultra Mega Power Project at Mundra (Gujarat) based on super-critical technology.

With growing international focus, Tata Power's global presence includes strategic investments in Indonesia through a 30% stake in the coal company PT Kaltim Prima Coal (KPC); 26% stake in mines at PT Baramulti Suksessarana Tbk (BSSR); in Singapore through Trust Energy Resources; in South Africa through a joint venture called ‘Cennergi’ to develop projects in sub-Sahara Africa; in Zambia through a 50:50 joint venture with ZESCO for 120 MW Hydro project; in Georgia through AGL which is a joint venture with Clean Energy, Norway & IFC for development of 187 MW hydro project; in Bhutan through a hydro project in partnership with The Royal Government of Bhutan.

With its 103 years track record of technology leadership, project execution excellence, world-class safety processes, customer care and driving green initiatives, Tata Power is poised for multi-fold growth and committed to 'lighting up lives' for generations to come. Visit us at: