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28 Aug 2019 -Jaipur Tata Power's ‘Club Enerji’ saves over 4 million units of Electricity in 2018-19 and sensitisied over 23.8 million citizens in India

~More than 10,000 units of power saved in Ajmer city by reaching out to around than 1,000 citizens~
~Creates 3.4 lakh Energy Champions along with 3.8 lakh Energy Ambassadors across the country since its inception~

‘Club Enerji’, Tata Power's nationwide resource and energy conservation initiative with a strategic focus on nation-building, sensitised over 23.8 million people across seven cities -- New Delhi, Mumbai, Pune, Ahmedabad, Bengaluru, Kolkata and Ajmer and saved around 4 million units (MUs) of electricity across 533 schools in 2018-19.

During 2018-19, the Club Enerji initiative reached out to more than 1,000 citizens in Ajmer, saving more than 10,000 units of power .

The club has also created around 347,986 Energy Champions and 386,633 Energy Ambassadors among school students. With its varied content applicable to children and teachers across cities, the strength of this self-sustaining model lies in its ‘4E’ approach -- Educate, Engage, Empower, Enhance, which directs communities through mini-clubs, energy champions, and energy ambassadors.

Mr. Praveer Sinha, CEO & Managing Director, Tata Power said, “We believe that inculcating the value of sustainability and a broad understanding of our dependencies on scarce resources must start early in our children’s lives.  In our experience, spreading this message through the active participation of children also helps in sensitising the larger network of grownups in their families, etc. We would also like to thank our partners in helping us implement various activities to conserve our environment and promise to light up lives with our efforts in the coming years.”

Through their 'Say no to plastics' initiative, Tata Power sensitised individuals about health and environmental hazards which are triggered as a result of using plastic.

Additionally, in an effort to help conserve energy & curb wastage, Club Enerji is also running a three-month pledge campaign currently called “Switch off to Switch on” which started on World Environment Day (June 5) and has children as ambassadors of energy conservation to raise awareness for creating a sustainable future.

The initiative has also branched out its initiatives in countries such as France, Germany, US, Ireland, Philippines, Bangladesh, UAE, South Africa, and Nepal through its online wing.

Club Enerji Websitewww.clubenerji.com

Club Enerji film on “Save Water “-- https://www.youtube.com/embed/m0KctI72vLU

Club Enerji Green Community -- https://www.tatapower.com/green-community/

Video onI CAN Climate Change -  https://www.youtube.com/watch?v=nBTK22MQ4v4&feature=youtu.be

*India’s ‘Reflex Generation’

The idea of environmental consideration has been transformed from pre-planned, momentous, typically very public, collective acts from committed individuals – marches, protests, petitions – towards a more mass movement based on individual choices and decisions made every day.  Such ‘micro-activism’ is no less effective, aggregating entire communities and demographic groups whose consideration the environment is defining their daily routines and home and at work. For such people, minimising environmental impact has become instinctive and natural; a reflex defining the decisions they make.

The impact of India’s ‘Reflex Generation’ is evident in the workplace; today, potential employees are basing their decisions on employers’ environmental credentials. According to Deloitte’s annual  Generation Y survey , 76% Indian millennials claimed to have chosen employers whose values matched their own; a finding supported by other research indicating young people’s preference for employers who demonstrate a “genuine commitment” to corporate social responsibility, the environment, and sustainability.

Another way individuals mark their inclination towards protecting the environment is by subtly but consistently purchasing green products. In fact, in a Deloitte study, 38% respondents with a family monthly salary of Rs. 1 lakh or more were willing to pay 10% or more premiums for eco-friendly products.  Other research suggests that 95% seek out brands that display responsible behaviour.

Finally, today’s environmental guardians have adapted their lifestyles to imbibe the core philosophy of environmental consideration into their day-to-day lives. The interest in electric vehicles for daily use is another example of how India’s younger citizens are attempting to be more environmentally conscious on a regular basis.  Globally, 81% consumers claim to be prepared to make ‘personal sacrifices’ to address social, environmental issues.  Such consideration reflects the ‘micro-activism’ at the heart of India’s ‘Reflex Generation’.

About Tata Power Club Enerji:

Tata Power Club Enerji (TPCE) is an Energy & Resource Conservation Club that focuses on bringing about a first-hand realization of the energy crisis and scarcity of natural resources in the country. With the increasing demand for energy, effective management and conservation of the same has become the need of the hour. Recognizing the immense value that schools and school children can bring to the initiative and taking due consideration of this urgent need, Tata Power started "Tata Power Club Enerji", to propagate efficient usage of energy and to educate the society on climate change issues in 2007.  For more information kindly visit: http://www.clubenerji.com

About Tata Power:

Tata Power is India’s largest integrated power company and, together with its subsidiaries & jointly controlled entities, has an installed capacity of 10857 MW. A pioneer in the field, it has a presence across the entire power value chain: Generation of renewable as well as conventional power including hydro and thermal energy; transmission & distribution, trading and coal & freight logistics. With renewable energy assets in solar and wind accounting for 22% of the company's portfolio, Tata Power is a leader in clean energy generation. In line with the company's view on sustainable and clean energy development, Tata Power is steering the transformation of utilities to integrated solutions by looking at new business growth in EV charging & storage, distributed generation & rooftops, microgrids and home automation & smart meters.

It has successful public-private partnerships in generation, transmission & distribution in India namely: ‘Tata Power Delhi Distribution Ltd.’ with Delhi Vidyut Board for distribution in North Delhi; 'Tata Power Ajmer Distribution Ltd.' with Ajmer Vidyut Vitran Nigam Ltd. for distribution in Ajmer; 'Powerlinks Transmission Ltd.' with Power Grid Corporation of India Ltd. for evacuation of Power from Tala hydro plant in Bhutan to Delhi; 'Maithon Power Ltd.' with Damodar Valley Corporation for a 1050 MW Mega Power Project at Jharkhand. Tata Power is serving more than 2.6 million distribution consumers in India and has developed the country’s first 4000 MW Ultra Mega Power Project at Mundra (Gujarat) based on super-critical technology.

With growing international focus, Tata Power's global presence includes strategic investments in Indonesia through a 30% stake in the coal company PT Kaltim Prima Coal (KPC); 26% stake in mines at PT Baramulti Suksessarana Tbk (BSSR); in Singapore through Trust Energy Resources; in South Africa through a joint venture called ‘Cennergi’ to develop projects in sub-Sahara Africa; in Zambia through a 50:50 joint venture with ZESCO for 120 MW Hydro project; in Georgia through AGL which is a joint venture with Clean Energy, Norway & IFC for development of 187 MW hydro project; in Bhutan through a hydro project in partnership with The Royal Government of Bhutan.

With its 103 years track record of technology leadership, project execution excellence, world-class safety processes, customer care and driving green initiatives, Tata Power is poised for multi-fold growth and committed to 'lighting up lives' for generations to come. Visit us at: www.tatapower.com