Media Releases

06 Apr 2021 -National Tata Power and Social Alpha announce investment in Industrial IoT startup 'URJA'

~ Estimated to potentially save over USD 2 billion through its patented Sensors & Analytics ~
~ Captured energy consumption worth ?20 Cr through URJA EcoSense ~

Tata Power and Social Alpha have announced investment in Industrial IOT startup ‘URJA’ - an innovative solution consisting of Smart Sensors and Analytics platform founded by Saurabh Jhamb and Anant Jhawar in 2017. With the infusion of new investment, the company aims to scale up its sales strategy, expand B2B business and strengthen their back-end technology using advanced artificial intelligence/machine learning capabilities.

URJA has been awarded a patent on the sensor technology and analytics platform that generates ‘real-time actionable insights’ for factory floor monitoring & automation. The URJA sensors manufactured in-house have enabled small and medium businesses to save on their electricity consumption by detecting energy losses and predicting maintenance of production machinery. With this offering, Tata Power aims to be a fully integrated Energy as a Service (EaaS) solution provider with niche Smart Energy Management offerings. Tata Power believes in emerging technologies which can help commercial & industrial users to efficiently manage their energy consumption through its offerings .

“We are glad to strengthen our partnership with a deep tech company like URJA. It shares our goal of delivering enhanced value-added energy management experience for customers. With this seed support, we look forward to creating a robust solutions to offer newer services to our customers in the space of energy consumption and optimization.” said Dr Praveer Sinha, CEO & MD, Tata Power.

According to Founders , URJA is estimated to potentially save over USD 2 billion through its patented Sensors & Analytics platform and has already tracked ?20 Cr worth energy consumption through URJA EcoSense till now.

“We are just scratching the surface of how powerful device-level insights can be when it’s offered at a massive scale to a Manufacturing & Power ecosystem. The financial backing of Social Alpha and Tata Power will help us execute our vision even more rapidly and build scalable products, learning from experience, perspective and relationships of a leading Power Company,” said Saurabh Jhamb, Chief Executive Officer, URJA.

RISE Institute Sweden has estimated that device-level energy innovations such as URJA have potential to enable the avoidance of 13 MtCO2e per year by 2030. URJA is being incubated since 2019 at Social Alpha’s Clean Energy International Incubation Centre (CEIIC), a joint initiative of Government of India and Tata Trusts, and supported by Department of Biotechnology (DBT), BIRAC, Tata Power and Tata Power-DDL. CEIIC is India’s first international incubator in clean energy under the aegis of Mission Innovation.

Manoj Kumar, Founder and CEO of Social Alpha, said, “We incubated URJA at our Clean Energy Lab – Clean Energy International Incubation Centre in 2019. We have, since then, seen their progress and commitment to build an energy efficient future with their patented sensor technology innovation. At Social Alpha, we are committed heavily to strengthen our investments in clean energy and climate tech start-ups as the world combats climate crisis. With our co-investment in URJA alongside Tata Power, the company will have access to our entire ecosystem of technology and business offerings and investor network to help them become growth-ready. The future is bright for clean energy start-ups and we can’t wait to see the journey unfold for URJA.”

This follows a spurt of investment in IoT & Smart Sensor technologies by leading global corporates during the coronavirus lockdown.

About Tata Power:

Tata Power is India’s largest integrated power company and, together with its subsidiaries & jointly controlled entities, has an installed/ managed capacity of 12,792 MW. A pioneer in the field, it has a presence across the entire power value chain - generation of renewable as well as conventional power including hydro and thermal energy, transmission & distribution, trading and coal & freight logistics. With nearly 2.7 GW of renewable energy assets in solar and wind and another 1.2 GW of hydro and waste-heat based assets, Tata Power has 3.9 GW of clean energy generation. This accounts for 31% of the Company's portfolio making Tata Power a leader in clean energy generation. In line with the Company's view on sustainable and clean energy development, Tata Power is steering the transformation of utilities to integrated solutions by looking at new business growth in EV charging & storage, distributed generation & rooftops, micro grids and home automation & smart meters. It has successful public-private partnerships in generation, transmission & distribution in India, namely ‘Tata Power Delhi Distribution Ltd.’ with Delhi Vidyut Board for distribution in North Delhi; 'Tata Power Ajmer Distribution Ltd.' with Ajmer Vidyut Vitaran Nigam Ltd. for distribution in Ajmer; 'Powerlinks Transmission Ltd.' with Power Grid Corporation of India Ltd. for evacuation of Power from Tala hydro plant in Bhutan to Delhi; 'Maithon Power Ltd.' with Damodar Valley Corporation for a 1050 MW Mega Power Project at Jharkhand. Tata Power is serving more than 9.5 million distribution consumers in India and has developed the country’s first 4000 MW Ultra Mega Power Project at Mundra (Gujarat) based on super-critical technology. With its 105 years track record of technology leadership, project execution excellence, world-class safety processes, customer care and driving green initiatives, Tata Power is poised for multi-fold growth and committed to 'lighting up lives' for generations to come. Visit us at:

About URJA:

Founded in 2017, Occipital Labs Private limited (“URJA”) is a DPIIT, Govt. of India recognized Make in India startup. The company offers a wide range of wireless sensors products and solutions designed to save energy and maintenance costs for Industrial Manufacturers. For more information, visit

Tata Power and ‘URJA’ are either registered trademarks or trademarks of The Tata Power Limited and Occipital Labs Private Limited, respectively. The names of actual companies and products mentioned herein may be the trademarks of their respective owners.

About Social Alpha:

Social Alpha is a multistage innovation curation and venture development platform for science and technology start-ups that address the most critical social, economic and environmental challenges through the power of entrepreneurship and market-creating innovations. Since its inception in 2016, Social Alpha has supported more 150 start-ups including 40+ seed investments. For more information, please visit